Communication as a strategic resource to promote Italian Institutes of Culture






One of the ways in which Italy presents itself to the world is through the Italian Institute of Culture (IIC), an institution that aims at offering a cross-section of the Italian world and at the same time disseminating the rationale for its own existence. The IIC acknowledges and embraces the historical, political, and linguistic evolution of Italy and regards these as constitutional factors of its identity. In this article, we first provide background information about the Institute and display the key principles that determine how communication with outside communities takes place. Next, we adopt a theoretical model of communication in order to show how communication in and of itself has the potential to lead individuals on a path of cultural appreciation, as well as towards an appreciation for and acquisition of the Italian language.

Author Biographies

Graziano Serragiotto, Università Ca’ Foscari di Venezia

Graziano Serragiotto is a researcher and the director of the ITALS (Italian as a Foreign Language) laboratory. He has worked for many years in the training of foreign language teachers, especially teachers of Italian as a foreign language. His areas of expertise are CLIL Methodology, language learning assessment, and adult education. His research also focuses on the promotion of the Italian language abroad.

Giuseppe Maugeri, Università Ca’ Foscari di Venezia

Giuseppe Maugeri is a research fellow who provides training both in Italy and abroad in fields connected to the diffusion of the Italian language and culture in the world. His research specifically deals with the strategies of language policy and the promotion of Italian culture by the Italian Cultural Institutes. He also researches the didactics of Italian as a foreign language.



How to Cite

Serragiotto, G., & Maugeri, G. (2015). Communication as a strategic resource to promote Italian Institutes of Culture. EuroAmerican Journal of Applied Linguistics and Languages, 2(1), 55–69.



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