Estudio comparativo de las metáforas del deporte y el juego en la prensa económica y política española e inglesa

Abstract

The study compares the use of sports and game metaphors in the Spanish-language and English-language press with the aim of finding universal conceptual correspondences, as well as conceptual correspondences that are influenced by the context and culture of each language (Kövecses, 2015). The work is developed within the framework of the cognitive linguistic approach (Lakoff & Johnson, 1980). The results show similarities and differences according to the language, the context, and the informative purpose in the selection of sports to express political or economic ideas. Results also suggest how this cognitive approach can facilitate the learning of vocabulary in LSP (Languages for Specific Purposes) and help the students’ long-term memory as they become aware of metaphorical expressions by creating mental associations between discourses.