YouTube’s automatic subtitles in the ESL/ESP classroom
DOI:
https://doi.org/10.21283/2376905X.1.12.1.3176Palabras clave:
TRADUCCIÓN AUDIOVISUAL, ENSEÑANZA DE LENGUAS EXTRANJERAS, ESP, MARKETING, SUBTITULACIÓN AUTOMÁTICAResumen
Introducida en 2009, la tecnología de subtitulado automático de YouTube permite a los usuarios proporcionar automáticamente subtítulos intralingües para los vídeos subidos a la plataforma. Como YouTube es propiedad de Google, esta tecnología, denominada "sincronización automática de subtítulos", utiliza el sistema de reconocimiento automático del habla de Google (Google Voice) para sincronizar automáticamente los subtítulos con los enunciados de los oradores. Para ir un paso más allá y producir subtítulos automáticos interlingües en una amplísima gama de lenguas extranjeras, Google decidió combinar su sistema ASR con su sistema de traducción automática (Google Translate). Sin embargo, en general se reconoce que, a pesar de las mejoras tecnológicas y de los vastos recursos de Google y YouTube, los subtítulos automáticos pueden no transmitir el mensaje con precisión. Esto puede provocar una serie de errores en cascada que lleven al sistema de traducción automática a traducir mal o a afectar a la precisión general. Este artículo pretende presentar los resultados de un estudio práctico realizado con un grupo de estudiantes de la Universidad de Turín sobre el tema del marketing, para centrarse en la potencialidad del uso de los subtítulos automáticos de YouTube con el fin de mejorar diversas competencias.
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Derechos de autor 2025 Ilaria Parini
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