Moving from theory to practice: Applying the four meta-literacy model to the business communication classroom
DOI:
https://doi.org/10.21283/2376905X.1.12.1.3335Parole chiave:
COMUNICAZIONE MULTIMODALE, ALFABETIZZAZIONI MULTIPLE, ALFABETIZZAZIONE MULTIMODALE, ALFABETIZZAZIONE DIGITALEAbstract
Lo studio, di casi diversi e condotto con metodo misto, risponde alla necessità di valutare le alfabetizzazioni multimodali e multiple a livello d’istruzione superiore, per far fronte al divario di comunicazione digitale sul posto di lavoro. Il modello teorico 4ML per la comunicazione digitale multimodale ha posto le basi per una rubrica di valutazioni e un quadro analitico per l’indagine di contenuti multimodali. Il modello è risultato uno strumento utile a determinare i livelli di competenza multimodale degli autori, la competenza nella manualità multi-digitale, la competenza nella progettazione multimodale e la competenza retorica. In più, l’analisi visuale di slide multimodali di studenti ha fornito una prospettiva qualitativa sui punti di forza e di debolezza delle alfabetizzazioni multiple. I risultati supportano l’uso del modello 4ML nei corsi di comunicazione aziendale e professionale, per migliorare le competenze digitali multimodali.
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Copyright (c) 2025 Jane Strong
Questo lavoro è fornito con la licenza Creative Commons Attribuzione 4.0 Internazionale.
