Innovation in course design to teach business discourse: students’ feedback and insights
DOI:
https://doi.org/10.21283/2376905X.1.12.1.3269Palabras clave:
DISCURSO EMPRESARIAL, ENSEÑANZA DE INGLÉS CON FINES ESPECÍFICOS, MULTIMODALIDAD, COMUNICACIÓN DIGITAL, COMUNICACIÓN PARA LA GESTIÓN DE CRISIS, FEEDBACK DEL ESTUDIANTADOResumen
En este artículo se describe un curso de lengua y lingüística inglesas dirigido a estudiantes de máster de la especialidad de Inglés para la Comunicación Internacional de la Universidad de Turín (Italia). El curso se diseñó para esta titulación e integraba el uso de corpus lingüísticos, principios de multimodalidad, comunicación visual y verbal en sitios web de empresas, así como el análisis de crisis empresariales. El estudio se basa en las opiniones recogidas de los estudiantes a través de un cuestionario de final de curso durante el curso académico 2023-24. Los resultados revelan que los estudiantes apreciaron la participación activa a través de un enfoque práctico y el trabajo en grupo sobre casos prácticos seleccionados. Sus respuestas indican una apertura a nuevos métodos de aprendizaje, aunque siguen apegados a los enfoques tradicionales basados en los contenidos, especialmente en la evaluación. Dado que los modelos establecidos hacen que los estudiantes se resistan al cambio, este estudio demuestra que la innovación educativa requiere la participación activa de los estudiantes y un enfoque atractivo.
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Derechos de autor 2025 Antonella Giacosa, Virginia Pulcini
Esta obra está bajo una licencia internacional Creative Commons Atribución 4.0.
